The Catholic University of America

The Social Media and Video Marketing Specialist will be responsible for producing and managing high-quality video and social media content that aligns with the university’s recruitment goals. This role will involve strategic collaboration with Enrollment Management, ensuring content resonates with prospective students, accelerates recruitment efforts, and is optimized based on platform analytics. The specialist’s expertise in video production, digital strategy, and trend analysis will enhance the university’s competitive position in the recruitment landscape, ensuring consistent, professional content delivery across key digital channels.

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is $58,600 to $65,000. 

• Creating and editing compelling short-form video content that resonates with key audiences.
• Managing a strategic content calendar aligned with critical recruitment cycles.
• Direct collaboration with Enrollment Management on content supporting recruitment goals.
• Daily management and engagement across university social platforms.
• Executing targeted digital campaigns showcasing student experiences and university values.
• Data-driven content optimization through platform analytics.
• Cross-departmental coordination for visual storytelling consistency.
• Supporting broader marketing and communication initiatives with specialized social and video content.
• Trend monitoring and competitive analysis in higher education social engagement.
• Leveraging cutting-edge AI tools to enhance content production and effectiveness

A Bachelor's Degree. The ideal candidate for the Social Media and Video Marketing Specialist role should have 1-3 years of experience in video production, social media management, and digital marketing.

Demonstrable skills and experience in the following areas:
● Proficiency in Video Production Software: Advanced knowledge of industry-standard video editing tools such as Adobe Premiere Pro, Final Cut Pro, or similar software for creating and editing high-quality video content.
● Social Media Management Tools: Experience with social media scheduling and analytics platforms like Sprout Social and a strong understanding of platform-specific content strategies (Instagram, YouTube, etc.).
● Analytics and Data Interpretation: Proficient in using platform analytics (e.g., Google Analytics, social media insights) to assess content performance, optimize strategies, and make data-driven decisions.
● AI Tools for Content Production: Experience with AI-powered tools for content enhancement, automation, and optimization.
● Cross-Departmental Collaboration Tools: Familiarity with project management tools like Asana and Slack for coordinating content efforts with different departments and teams.

● Good written communication skills: Ability to express information effectively, and to create, compose, and edit written materials;
● Analytical skills: Demonstrated ability to analyze and synthesize data and glean actionable insights that inform strategy;
● Organizational skills: Ability to organize work, coordinate with team members to accomplish goals, and ensure progress is made on assigned tasks;
● Learning skills: Ability to learn and adopt new ideas and technologies;
● Technology awareness: Knowledge of developments and new applications of Internet technologies;
● Teamwork skills: Ability to work effectively in teams;
● Experience managing a budget, interdepartmental and external vendor relationships.